Monday, December 30, 2019
The United States And International Business Transactions
The United States is a leader in international business transactions. As a result the law surrounding international business structures and business dealings has flourished in the United States. Companies around the world who have no ties to the United States use this country in forum selection clauses because they want the efficient structure of our legal system and alternative dispute resolution options. For being so advanced in most other areas of international business transaction law, one would think that the practice of law here in the United States would also be efficient and groundbreaking. Not only is the legal market in the United States behind the eight ball, but current legal ethics rules prevent law firms from utilizing some more flexible business structures. One of these is allowing law firms to be owned by non-lawyers, for example becoming a publically held company. By allowing law firms the option of being publically held, they have a better opportunity to reach greater potential. Like in most other fields the world is becoming smaller, and it is normal to do business internationally. Without changes in the ethics rules that affect the ownership and management of law firms in the United States, they will be left behind in a world where it is becoming increasingly important to be first and stay first in the international market of legal services. There is no denying that United States based law firms have some ability to compete in the internationalShow MoreRelatedCorruption International Business Concerns The Making Of An Unlawful Payment1503 Words à |à 7 Pages Corruption international business concerns the making of an unlawful payment to the politicianââ¬â¢s government officials of a host company. The causes of corruption are multidimensional including cultural economic political legal and institutional factors that have different variations from one country to the other. The Foreign Corrupt Practices act was passed in 1977 to p rohibit the bribes and gifts to foreign officials as a method of payment influencing businesses and government decisions and toRead MoreA Brief Note On International Financial Reporting Standards1078 Words à |à 5 Pages International Financial Reporting Standards BA 321 Christopher McGee February 26, 2017 Introduction In the world of business, there are many aspects that go into making a company run smoothly. One of the main departments of every company is the accounting department. Accounting is all about keeping up with the financial records. The accountant canââ¬â¢t just keep up with the records whatever they choose; there are standards that have to be followed. The standards suchRead MoreIBM Business Analytics-Case Analysis1181 Words à |à 5 Pagesï » ¿ CASE ANALYSIS 6: MONEYGRAM INTERNATIONAL Company Background The MoneyGram brand is recognized throughout the world as a leading global payment services company. The diverse array of products and services we offer enables consumer and businesses to make payments and transfer money around the world. From New York to Russia or London to India - in more than 197 countries - MoneyGram s money transfer service moves money quickly and easily around the world. The payment services alsoRead MoreForeign Corrupt Practices Act to Reduce Violations1638 Words à |à 7 PagesMany companies are trying to expand economically in the market by doing business with an individual or another company in foreign countries. These businesses are engaging in into using improper ways of payments that are leading to secret bribes to the foreign public officials. 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As such, the laws and regulations within the United States are somewhat dissimilar to those in the global trade arena. It is worth pointing out that contextual factors among other issues are some of the reasons why trades conducted within the United States markets would be different from the international ones. For a company like Medeco that wishes to consider expansion into the global arena, it would be essential toRead MoreThe Foreign Corrupt Practices Act1442 Words à |à 6 PagesThe Foreign Corrupt Practices Act has been pursued by government agencies recently as the SEC, the FBI, and Department of Justice are cracking down on international business corruption. Companies are working harder at expanding economically in the market by doing business with individuals and other companies in foreign countries. Foreign countries are not always in compliance with US laws and regulations, causing US companies who deal with them issues with compliance on the home front. 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However, it is really complicate to import or export without knowledge in this area. Global business is all of the commercial exchanges which involve more thanRead MoreThe Effects Of E Commerce On Global Trade1524 Words à |à 7 PagesE-commerce in Global Trade Introduction E-commerce is a term describing a new and innovative more efficient way of doing business completely by use of the internet, to conduct trade dealings both on a national and global scale. E-commerce offers a different mode of performing trade throughout the world without the need for tangible contact between the buyer and seller. The new transaction mode of purchasing and supplying goods has become explosive in terms of efficiency, competitiveness, and productivity
Sunday, December 22, 2019
Application Software A Threat Of Our Privacy - 1649 Words
Application Software: A Threat to Our Privacy? ******* ******* By: Stephanie McGahie Mirea Park ABSTRACT Smartphones and tablets are both widely used by more than half of the population worldwide. They deliver speed, convenience, resourcefulness, and enjoyment through the millions of applications that anyone with basic or advanced programming knowledge can make. These applications are available through the IOS and Android markets. Although smartphone and tablet applications provide individuals with information, useful services and entertainment such as maps, Facebook, and even music players such as Pandora, they can also invade an individualââ¬â¢s privacy. Some researchers warn that there are actually a high percentage of smartphone applications that may threaten privacy. Every application must go through compliance requirements and it can be said that most people will not install and/or download any application that they donââ¬â¢t and/or wouldnââ¬â¢t trust. One of the largest concerns for application privacy is the ability for the device to gather personal information on the owner of the device and even additional information from the contact list. Some applications are believed to gather information such as phone numbers and even web habits. The smartphone and tablet alike have changed the way people communicate, work, and find their way through the world, carrying with them what could possibly be the latest tracking device. ********* INTRODUCTION ********* With theShow MoreRelatedRegulation on Cloud to Protect User Privacy1700 Words à |à 7 PagesRegulation on Cloud to Protect User Privacy This essay writes about regulation that rules cloud provider to protect privacy of data citizens within country. First of all, this essay will describe about what cloud services that used nowadays, its wide range of services, and users motivation why they would use cloud services. In the second section, it will explain more about the security threat of cloud services and going more specific into privacy issue. The next section, I will discuss about theRead MoreHow Technology Has Changed At A Remarkable Speed1470 Words à |à 6 Pagescybersecurity as a measure that protects our computers, networks, programs and data from unintended or unauthorized access, change or destruction.â⬠You can also think of cybersecurity as a fence that keeps others from manipulating the confidentiality, integrity or the availability of your information without your consent. In the past 25 years, technology has changed at a remarkable speed. The explosive growth of the Internet has changed the way we portray ourselves and conduct our business. E-commerce, OnlineRead MoreEssay Software and Hardware Companies: Oracle NZ Ltd1375 Words à |à 6 Pagesspecializes in developing and marketing computer hardware systems and enterprise software products ââ¬â particularly its own brands of database management systems. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software and supply chain management (SCM) software. Oracle is the largest business software and hardware company in the world, with more than 3lakh customers and supportsRead MoreIt Security Compliance Policy Is The Legal Aspects Of The Information Security Triad : Availability, Integrity, And1619 Words à |à 7 PagesS. Diplomatic Embassies across the globe. This document also covers the concept of privacy and its legal protections for privately-owned information by the U.S. government and government employeeââ¬â¢s use of network resources. A detailed risk analysis and response procedures may also be found at the end of this policy. LAW Overview The following is a brief overview of compliance with each law related and in use by our organization. ââ¬Å"The Gramm-Leach-Bliley Act (GLBA) requires financial institutionsRead MoreMonitoring Of Walmart Information Resources1379 Words à |à 6 Pages12-3.1 What We Monitor Monitoring of Walmart information resources may include, but is not limited to, the following: Network traffic. Application and data access. Keystrokes and user commands. E-mail and Internet usage. Message and data content. Unauthorized access points. 12-3.2 User Agreement to Monitor Any use of Walmart information resources constitutes consent to monitoring activities that may be conducted whether or not a warning banner is displayed. Users of Walmart information resources:Read MoreTraditional Data Mining Applications Essay599 Words à |à 3 PagesApplication exploration: Traditional data mining applications had a great deal of attention on helping business gain well than others of a comparable nature. Data mining is explored to an increasing extent in areas such as financial analysis, telecommunications, biomedicines, science and also for counterterrorism and mobile (wireless) data mining. Scalable and interactive data mining methods: Data mining must be able to handle large amount of data efficiently and interactively apart from theRead MoreNetwork Security Policy : A Staple Of Communication And Research At Edu Corp Essay1264 Words à |à 6 Pagesestablished a comprehensive, detailed policy in order to protect our digital assets, but most importantly, our employees and customers. 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The second design is Software as a service (SaaS); this design doesRead MoreMobile Phones : A Target For Hackers1489 Words à |à 6 PagesMobile phones play huge role in our lives as they help us get connected to each other all the time. Since the last decade, Mobile phones continued to evolve into smartphones which can do much more than calling and texting. Smartpho nes are nothing but computers with extra internal hardware specifically a GSM radio (Global System for Mobile Communications) and a baseband processor that controls the radio. Along with these primary hardware components, smartphones now comes embedded with additional hardwareRead MoreCan We Trust the Internet?1224 Words à |à 5 Pages Internet Privacy Crisis What is privacy? Many people are aware of the term but do not understand what it means. Warren and Brandeis defined privacy in 1980 as ââ¬Å"the right to be aloneâ⬠. Buchholz and Rosenthal defined privacy as ââ¬Å"the concept of being in control of information that is available about oneselfâ⬠(2002, Jan). Whereas most recently Boscheck determined the meaning as ââ¬Å"oneââ¬â¢s ability to isolate oneself from others and their views. To have no privacy means to be exposed, out of control and possibly
Saturday, December 14, 2019
As Said by Mark Twain Free Essays
Eiffel Tower, built in 1889 and named after its designer and engineer Gustave Eiffel is one of the most famous architectural structure in the world. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Eiffel Tower is observation amp; radio broadcasting tower, it is 324 meters tall, and tallest building in Paris, also second tallest in the whole of France. It was also tallest man-made structure of the world from 1889 to 1930. We will write a custom essay sample on As Said by Mark Twain or any similar topic only for you Order Now Stonehenge, United Kingdom Stonehenge is an amazing structure built of standing stones in a circular form. It is one of the most ancient structures of the world, believed to built before 2000 B. C. Stonehenge has been destroyed several times, and the present day structure is believed to be remains of the structure built in 1600 B. C. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Stonehenge is owned by The Crown and is also aà UNESCOà World Heritage Site. It is managed by English Heritage and National Trust. Saint Basilââ¬â¢s Cathedral, Russia Saint Basilââ¬â¢s Cathedral is a Russian Orthodox Church built in 16th century in Moscow. It is operated as State Historical Museum and is a property of Russian Federation. The design of the building forms a shape like that of flame of bonfire rising to the sky. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Saint Basilââ¬â¢s Cathedral is a UNESCO World Heritage Site. Leaning Tower of Pisa, Italy Leaning Tower of Pisa is a unique structure, leaned at one side. It is campanile in the Italian city of Pisa. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- The Tower is 56. 70 high, 4. 09m wide and leaned at 3. 99 degrees. The construction of the tower started in 1173 and was completed in 1372. The tower has eight stories, including chamber of bells. It was not planned originally as a something like this, but during the construction it started leaning, and today although it weighs more than 14,000 metric tons, miraculously and proudly stands as one of the most beautiful structures of the world. Statue of Liberty, United States of America Theà Statue of Libertyà is a sculpture of Libertas, Roman Goddess of Freedom, situated in United States of America. The statue designed by Frederic Bartholdi, was a gift from People of France to USA. The statue was inscribed on July 4, 1776, on the date of American Declaration of Independence. There is a broken chain at the feet of the statue, representing icon of freedom of United States. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- The statue is 93 meters high and has more than 3 million visitors annually. It is also a UNESCO World Heritage Site. Christ The Redeemer, Brazil Christ The Redeemer, located in Brazil, is one of the Seven Wonders of the World, it is also the fifth largest statue of Jesus Christ, and largest Art Deco statue in the World. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Built between 1921 and 1931, The statue is 39. 6m. tall, 30m wide, and weighs over 600 tonnes. How to cite As Said by Mark Twain, Papers
Friday, December 6, 2019
Tesla Motor Inc Analysis
Question: Write an essay on "Tesla Motor Inc". Answer: Introduction Tesla Motor Inc. has recently introduced energy efficient, battery powered electric vehicles in the United States of America and in some of the European Union countries. The Chief Executive Officer of the company aims to enter the Australian market with a promotional budget of one billion US dollar for projected sales of 20,000 units of Tesla vehicles in its first year entry in Australia. As a Tesla marketing manager the main aim of the report is to prepare a marketing plan for the Australian market for the year 2016-2017. The marketing plan includes the SWOT analysis, the pestel analysis, the marketing goals of the company and the marketing strategies. It also includes marketing mix and the competitor analysis. The marketing plan also includes competitor analysis, and positioning strategy. The main aim of preparing the report is to form a proper marketing plan so that the Tesla Motor company can achieve its target of selling 20,000 units of Tesla vehicles in Australia. It is essenti al for the organization to analyze the factors that will affect the companys product and market when it enters the Australian market. The main aim is to analyze the Australian market and understand the present scenario of the economy so that the company can have an idea about its sales and profit. The manager should analyze the behavior of the customer because they are the purchasers of the product. It is also essential to recognize the competitors that it has in the Australian market so that the manager can form strategies to overrule its competitors and create a unique brand name in the market. Marketing strategies includes various tools that the company can use and the main objective of forming a marketing strategy is to accomplish the goals and objectives of the firm (Mangram, 2012). Overview of the company Tesla Motor Inc. is an automotive industry that is based in America. It is an automotive and energy Storage Company that designs, manufactures and sells battery products, cars, electric power train and other electrical components. It is public company that operates under the government ownership and in the history in 2013 for the first time it accounted for profit. The company operates under the NASDAQ stock exchange under the symbol of TSLA. It has its headquarter in California and now is spread across 50 show rooms worldwide. It has its market in United States, Canada, Europe, Asia and Australia. The company at present introduces energy efficient, battery powered electric vehicles in the United States and European Union countries and plans to introduce the product in the Australian market as well. The company plans to sell 20,000 units of its product in the Australian market in the first year of its entry. It was founded in the year 2003 by a group of engineers in Silicon Valley. T he main objective of the company was to prove that the electric cars are better than the ones that run on petroleum and diesel as it is more eco friendly and efficient. It is Technology Company that intends to manufacture and design a product with innovation (Tesla Motors, 2016). Figure: Tesla Motor Inc. logo Marketing goals and objectives The main goal of the manager of Tesla Company is to develop new market for its product especially in Australian market. It objectives include establishing a proper distribution and promotion channel so that it is able to expand the social networking in the presence of the internet and web. It also aims at achieving the sales target that it has set within a year through proper marketing strategies and plans. The main target is to capture the major part of the Australian market share and create a unique brand name among its competitors. It also aims at targeting new customers and maximizing sales through increasing its sale and reducing its cost of production. The company believes in innovation and it aims at launching a new product in the market that is more efficient and eco friendly than the previous product. It aims to capture as many customers it can in the Australian market and spread the brand awareness. The company also plans to spend one billion US dollar in the promotion of i ts new product that it has already launched in United States of America and European Union. The aim and the goal of the company are to promote its product not only in domestic market but in international market as well to grab as many customers it can. The aim of the company is to increase customer satisfaction as well as employee satisfaction. The marketing objective of the firm is to launch the product in a well established market so that the firm does not have to face any loss. It includes a marketing strategy that is set by the manager of the company to achieve the overall organizational goals and objectives (Jobber Ellis-Chadwick 2012). Marketing strategies Marketing strategies are the promotional or the distribution plan that an organization uses to accomplish its goals and objectives. It includes the strategies that include the external and the internal factors that affect the business, the strengths and weaknesses of the firm and also the opportunities and threats that the company has. It also includes marketing segmentations where the Australian market will be divided into subsection based on target customers. The marketing strategies of Tesla Company include targeting the Australian customers to sell its targeted products of 20,000 units in a year. Marketing strategies also includes marketing goals and objectives. The marketing strategy of Tesla Company is different from the other automobile industries. The customer contact point of Tesla includes giving test drive to its customers, and it also allows the customers to book the desired cars online. The new product that it is planning to launch in Australian market should also be mad e online so that customers can order and but the car without any hassle situation (Liu et al., 2014). Pestle analysis It is essential for the industries to analyze the external factors that affect the business and the market of the product. Pestle analysis helps the company analyze the external macro environmental factors that affect the business and the market. It helps the company in expanding its business in Australian market and it is only possible when the managers know the factors that are likely to affect the business of locomotives in Australian market. It shows and illustrates the environmental factors that are likely to affect the business (Yksel, 2012). Figure: PESTLE Analysis Political factors- government of the economy greatly influence the business. Since Australia is a mixed economy government influences the economy. So it is essential for the company to analyze the tax structure and the government that influences the market before launching the product. Tesla Company should be aware of the political, factors that are influencing the market in order to avoid any difficulty that it is likely to face. Environmental protection law is the factor that is most likely to affect the business of Tesla when it launches its product in Australian market. Since the Australian market is politically stable the political factors are less likely to affect the market of the economy (Yksel, 2012). Economic factors- the economic factors that influence business are the changes in the interest rate, growth condition, GDP growth rate, price level and the employment rate. Economic growth in Australia depends on the service sector so it essential for the firm to realize and know the economic factors that are likely to affect the business and the market. To launch a new product in the new market it is essential for the firm to realize the interest rates or the tax rates that exist in the market. It is essential for the firm to also know the fuel and the electrical cost in the Australian market to launch the electrical car in Australian market (Yksel, 2012). Social factors- social factors that affect the business and the market are beliefs, values, customs, attitude, lifestyle, sex, demography and behavior. Customers behavior greatly influences the market and it is essential for the firms to realize the lifestyle of the Australian customers. The idea of having and launching electrical car that are energy efficient will reduce the environmental cost as it will not deplete the resources that it uses. Social status is also likely to affect the business in Australia because people judge each others status based on the type of car they own. Idea of having electric car improves the social status of people (Yksel, 2012). Technological factors- technology plays a great role in business specially the in the automotive industries. Technological advancement has helped the industry improve its product such as introduction of electric cars and computerization of cars has improved the business. Improvement in technologies and infrastructure is essential for the development of the automotive industry especially when it is planning to launch a product in new Australian market (Yksel, 2012). Environmental factors- various environmental factors play an important role in developing business. It is essential for the industries to develop a product that is eco friendly in nature and protecting environment has been a major challenge for the industry. Factors also affect the business. It is essential for the organization to make sure that the product that it is launching is eco friendly. The company has an added advantage because Australia is rich in its natural resources (Yksel, 2012). Legal factors- government policies such as environmental protection laws and rules also affect the business that the manager should keep in mind before launching any product. It is essential to identify that the company fulfills all the norms or not. Various green movements such as energy loan programs, also affects the business and the market for the product (Yksel, 2012). SWOT analysis Swot analysis is another form of marketing strategy that analyzes the strengths, weakness, opportunities and threats of the company. It is essential for the firm to analyze the strengths and the weaknesses that the company has and the opportunities and threats that it is likely to face. Figure: SWOT analysis Strengths- the main strengths of Tesla motors is that it is the special force so it recruits only the best personality in its company that is very efficient and productive. The company also developed the first fully electric sports car The Roadster due to which it has a strong brand name of automotive industries. It is also a strong supplier to other manufacturers like Toyota. The company has strong technological expertise in the area of electrical. The company also has ability to develop a new product completely in house (Ayub et al., 2013). Weaknesses- the production of good completely in house leads the cost of production to rise of the product. The prices of its products are higher than their competitors who sell engine powered vehicles. The company also indulges itself in selling only electric cars but people are still suspicious of the product. The company is just ten years old so it has limited operation history. The car industry is very competitive in nature so the profit of the firm is very fluctuating in nature. The demand for the locomotive is not high in Australia so it might not be able to sell the targeted products in the Australian market (Ayub et al., 2013). Opportunities- the opportunities that Tesla has are the support from the government that it gets. It also gets exemption from the government in form of duties and taxes because the company produces environmental friendly product globally. The world is running out of oil so the demand for the electric car that the company produces is likely to rise in future. Improvement in the quality control process of the company can reduce the cost of production that will increase the profit of the company (Ayub et al., 2013). Threats- the main threat that the company faces is from its competitors. The current business models make it difficult for the company to be able to produce, distribute and sell the cars. The pricing strategy of the industry of skimming is nit used in any other industry that increases the risk for the company. The main threat is from the competition. The electric car increases the tendency of accidents that leads to cause of fear among the customers. The electric cars are till expensive when compared to other cars that are likely to decrease the demand for it in near future (Ayub et al., 2013). Marketing mix Marketing mix another tool used in marketing planning that includes the four Ps such as price, product, place and promotion. It is a business tool used by the businesses and the managers in market to promote its products. Figure: marketing mix Price- price plays an essential role in the market because the demand for the product depends on the price. The company will set the price at the level where it is able to cover up the cost and that is affordable by customers. The company should not charge high price for the product that it is planning to launch in new Australian market. This will help the company attract more customers and will help in increasing the competitive advantage in the market (Hollensen, 2015). Promotion- since the firm is launching a product that is new in the market it is essential for customers to be aware of the product. Various promotion techniques can be used such as internet, social media, sales promotion, digital marketing and direct sales of the products. The company is ready to spend one billion dollars in the promotion techniques and methods. It means increasing customer awareness of the product or the grand that it is planning to launch (Hollensen, 2015). Place- - the place where the distribution of the product is Australia as well as the international market. It is an Australian based international company. Place is the distribution area. Headquarter of the company is in California where all the manufacturing and assembling takes place. The company distributes its products to various other places as well such as Europe, Australia, and Asia (Hollensen, 2015). Product- the company is involved in manufacturing many products such as automotives and energy efficient car. It is also involved in manufacturing and designing products that includes batteries and energy resources. The company has recently introduced energy efficient, battery powered electric vehicles in the United States of America and in some of the European Union countries. It is planning to launch the product in the Australian market recently (Hollensen, 2015). Market segmentation Market segmentation means division of market into section and subsections I order to form a proper target market to which the products will be sold. Market segmentation depends on the various factors such as geographical, demographical and environmental. The segment that the company will target in Australia will include people that are looking for electric premium cars and luxury cars. It will target the Australian market that is well developed. The customers that will be targeted are the ones who have high standard of living and are rich and affluent willing to spend more on vehicles. The company is positioned as pure electric drove but it is more of sporty and luxurious. Mainly the male members of the country will be targeted because they are the ones who are likely to buy the car. The customers who are eco friendly and care for the environment are the ones who are most likely to purchase the product (Cui Choudhury 2015). Positioning Positioning and branding strategy is another marketing tool used by companies to achieve its goals and targets. Positioning strategies is creating a unique position in the market. It includes competitor analysis. A proper strategy can help the company mitigate the ill effects of competition. Competitive advantage can be achieved by formulating a good marketing plan and targeting the customers who are not aware of the technology that it is going to launch. The main tagline of the company is burn rubber not gasoline it is an automobile sector that produces electric vehicles (Huang Sarigll 2012). Competitor analysis The automotive industry is highly competitive in the world. It is essential for the organization to analyze the strategies of its competitors in order to increase the competitive advantage. The major competitors of Tesla motor company are Chevrolet Volt, Toyota Prius, Honda Civic, Toyota Rav Hybrid and Smart car. The marketing strategies helps the firms achieve and create unique brand name in the Australian market. The main threat of the company is from its competitors. It is essential to analyze the strategies of its competitors before making any marketing strategy (Upson et al., 2012). Conclusion Hence it can be concluded that forming a good marketing plan is essential for the organization to achieve its goals and objectives. It helps in good coordination of the employees that helps in increasing the profit and increasing the brand awareness. It is essential for the Tesla motors to analyze the environment and market of Australia before launching any product in the Australian market. References Ayub, A., Razzaq, A., Aslam, M. S., Iftekhar, H. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Cui, G., Choudhury, P. (2015). Effective strategies for ethnic segmentation and marketing. InProceedings of the 1998 Multicultural Marketing Conference(pp. 354-358). Springer International Publishing. De Mooij, M. (2013).Global Marketing and Advertising: Understanding Cultural Paradoxes: Understanding Cultural Paradoxes. Sage Publications. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), 534-550. Hardman, S., Shiu, E., Steinberger-Wilckens, R. (2015). Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors?.International Journal of Hydrogen Energy,40(4), 1625-1638. Hartley, R. F., Claycomb, C. (2013).Marketing mistakes and successes. Wiley. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Huang, R., Sarigll, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix.Journal of Business Research,65(1), 92-99. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Leeflang, P., Wittink, D. R., Wedel, M., Naert, P. A. (2013).Building models for marketing decisions(Vol. 9). Springer Science Business Media. Liu, Y. E., Kang, Y., Wu, H., Chen, C., Hon, E. (2014). Tesla Motors Inc. Case Synopsis. Madureira, L. (2014). Market and Competitor Analysis: Real Exercise.The Art of Intelligence: Simulations, Exercises, and Games, 125. Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis.Journal of Strategic Marketing,20(4), 289-312. Papadopoulos, N., Heslop, L. A. (2014).Product-country images: Impact and role in international marketing. Routledge. Park, J., Rast, J., MacDoughall, T., Nitti, B., Sinton, D., Geissler, A., Roseli, K. L. (2014). Marketing Plan for Tesla Motors Model S. Rahmani, K., Emamisaleh, K., Yadegari, R. (2015). Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), 98-108. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Solomon, M. R. (2014).Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Tesla Motors. (2016). Teslamotors.com. Retrieved 31 May 2016, from https://www.teslamotors.com/ Turnbull, P. W., Valla, J. P. (Eds.). (2013).Strategies for international industrial marketing. Routledge. Upson, J. W., Ketchen, D. J., Connelly, B. L., Ranft, A. L. (2012). Competitor analysis and foothold moves.Academy of Management Journal,55(1), 93-110. Yksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), 52.
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