Instruction of The Glass Menagerie(it depends on the wirtter) Essay

Instruction of The Glass Menagerie(it depends on the wirtter) - Essay Example The current discourse hereby aims to present a rhetorical analysis of the play, through expounding on the theme, the symbols, as well as the main characters. There could be more than one theme in the play, as evident from the topics of discussion by the characters. For one, there is a theme on deception and lies. Both Laura and Tom hid some inner secrets from their mother, Amanda, in terms of past, current, and future activities. For instance, it was only after six weeks after dropping from Laura’s typing class, that Amanda discovered the incident. As such, Laura painstakingly deceived her mother into apparently attending daily classes; when in fact, she disclosed that she went to the art museum, to the zoo, or walk around the park (Williams). In addition, Tom has always left after dinner, supposedly to attend movies every night. In truth, he had plans to travel as a seaman and used the money earmarked for payment of electric bills to pay for membership dues for joining The Union Merchant Seamen organization. In addition, another theme in the play was the feeling of incarceration and the apparent need to escape. This theme was exemplified in terms of the physical entrapment felt by Tom for being relied upon to support both Amanda and Laura. As such, through making an excuse every night as viewing the movies as a means of escape, Tom actually planned to eventually leave to pursue the same course that their father took. Concurrently, from the point of view of Laura, there is also a persistent feeling of incarceration due to her physical infirmity. As such, her outlet was expressed through the glass menagerie, the glass animals’ collection that seem to be the perfect epitome of her being: fragile, entrapped, isolated, delicate, and detached. The obvious symbol is the glass menagerie. It symbolized the traits that were above mentioned: fragile, entrapped, isolated, delicate, and detached. Traits that were

What is a Mahdaviat Term Paper Example | Topics and Well Written Essays - 500 words

What is a Mahdaviat - Term Paper Example The Mahdaviats believe in the Mahdi. They believe that he is Islam’s primary expected savior. They believe that they are th descendants of Muhammad. They believe that the Mahdi shall be known after a time of pain and suffering in the world. They also believe that the Mahdi will bring about justice in the world. They believe that the Mahdi will be the leader of a revolution which will bring about the new world order. Nations that oppose the Mahdi will go to war against the Mahdi. They also believe that the Mahdi shall instigate a seven year peace treaty with a Jew of a priest lieneage. The Mahdaviats believe that ISLAM shall be the only religion on earth when the Mahdi is around. They also believe that the Mahdi shall rule for even years with Jerusalem as his centre. They also believe that Israel shall be conquered. Who is the Mahdi? The Mahdi in Arabic means the rightly guided one. He is a major figure in Islamic eschatology. He is the one who shall restore justice and religion and shall rule before the earth ends. The Mahdi concept began on the inception of Islam and is popularly identified with the Shiite branch. The Mahdi shall come to save the Mahdaviats. He will show up in Mecca and shall travel from Mecca to Kufa in Iraq. At the time of showing up, he shall be forty years old. He shall wear a ring that belonged to King Solomon. The Mahdi shall fulr for a period of seven years. He is a descendant of Muhammed. Finally, the Mahdi is a person who shall conquer his enemies will be led by the one – eyed antichrist.

Sam 489 unit 10 Assignment Example | Topics and Well Written Essays - 250 words

Sam 489 unit 10 - Assignment Example ies and NGOs offer funding and programming in recovery and this should be properly harmonized to facilitate its effectiveness (Haddow, Bullock & Coppola, 2011). The advantage of giving equal weight, in terms of resources, to all phases of emergency is that it eliminates delays and dependence on the Federal government for funding. This is because the state organs can respond to any disasters at anytime without complaining for lack of resources. It is also apparent that supporting all phases with equal weight of resources will increase preparedness. For instance, the post-terrorist attacks and hurricane disasters have enabled state departments to allocate resources to emergency teams (Haddow, Bullock & Coppola, 2011). Such initiatives have also been instrumental in helping the survivors of the disasters, such as Hurricane Sandy victims. This enables the managers to design long-term recovery efforts that seek to attend to different situations. The availability of resources to the emergency management teams promotes education of the communities on ways of addressing disasters in their neighborhoods (Rubin, 2012). In this regard, it is essential to provide all phases of emergency management with equal weight of resources since it reduces confusion and

Gay male culture Essay Example for Free

Gay male culture Essay American culture has focused much more heavily on gay men than on other members of the LGBT community. This may be due to larger numbers of men than women and it may also be due to gay men having more resources available to them to justify, explore and perform their sexuality. The western culture as a whole still sees men and male experience as the central experience in culture, even if the men in question are transgressing established gender norms. Gay culture relies upon secret symbols and codes woven into an overall straight context. The association of gay men with opera, ballet, professional sports, , musical theater, the Golden Age of Hollywood, and interior design began with wealthy homosexual men using the straight themes of these media to send their own signals. In the Marilyn Monroe film Gentlemen Prefer Blondes, a musical [filmfreakcentral. net] number features a woman singing while muscled men in revealing costumes dance around her. The mens costumes were designed by a man, the dance was choreographed by a man, and the dancers seem more interested in each other than in the female star, but her reassuring presence gets the sequence past the censors and fits it into an overall heterocentric theme. Today gay male culture is publicly acknowledged. Celebrities such as Liza Minnelli spent [topix. net] a significant amount of their social time with urban gay men, who were now popularly viewed as sophisticated and stylish by the jet set. Celebrities themselves were open about their relationships. Gay men cant be identified by the way they look or what kind of music they like. There are gay men in every field and all sorts of fashions and music. Lesbian culture A lesbian is a woman who is romantically and sexually attracted only to other women. The history of lesbian culture over the last half-century has been linked to the evolution of feminism. Older stereotypes of lesbian women stressed a dichotomy between women who adhered to stereotypical male gender stereotypes (butch) and stereotypical female gender stereotypes (femme), and that typical lesbian couples consisted of butch/femme couples. Today, some lesbian women adhere to being either butch or femme, but these categories are much less rigid and there is no express expectation that a lesbian couple be butch/femme. There is a sub-culture within the lesbian community called Aristasia, where lesbians in the community adhere to exaggerated levels of femininity. In this culture, there are two genders, blonde and brunette, although they are unrelated to actual hair color. Brunettes are femme, yet blondes are even more so. Also notable are diesel dykes, extremely butch women who use male forms of dress and behavior, and who often work as truck drivers. Lipstick lesbian refers to feminine women who are attracted only to other feminine women. Bisexual culture In modern western culture Bisexual people are in the peculiar situation of receiving hatred or distrust [Lunde 1990] or even outright denial of their existence from some elements of both the straight and lesbian and gay populations. There is of course some element of general anti-LGBT feeling, but some people insist that bisexual people are unsure of their true feelings, that they are experimenting or going through a phase and that they eventually will or should decide or discover which (singular) sex they are sexually attracted to. One popular misconception is that [Lunde 1990] bisexuals find all humans sexually attractive. That is no truer than the idea that, say, all straight men would find all women sexually attractive. More people of all kinds are becoming aware that there are some people who find attractive sexual partners among both men and women sometimes equally, sometimes favoring one sex in particular . Distinctions exist between sexual orientation (attraction, inclination, preference, or desire), gender identity (self-identification or self-concept) and sexual behavior (the sex of ones actual sexual partners). For example, someone who may find people of either sex attractive might in practice have relationships only with people of one particular sex. Many bisexual people consider themselves to be part of the LGBT or Queer community [Barris, 2007]. In an effort to create both more visibility, and a symbol for the bisexual community to gather behind, Michael Page created the bisexual pride flag. The bisexual flag, which has a pink or red stripe at the top for homosexuality, a blue one on the bottom for heterosexuality and a purple one in the middle to represent bisexuality, as purple is from the combination of red and blue [Lunde 1990]. Transgender culture The study of transgender culture is complicated by the many and various ways in which cultures deal with gender [hrc. org]. For example, in many cultures, people who are attracted to people of the same sex — that is those who in contemporary Western culture would identify as gay, lesbian, or bisexual — are classed as a third gender, together with people who would in the West be classified as transgender or transsexual. Also in the contemporary West, there are usually [hrc.org] several different groups of transgender and transsexual people, some of which are extremely exclusive, like groups only for transsexual women who explicitly want sex reassignment surgery or male, heterosexual only cross-dressers. Transmens groups are often, but not always, more inclusive. Groups aiming at all transgender people, both transmen and transwomen, have in most cases appeared only in the last few years. Some transgender or transsexual women and men however do not classify as being part of any specific trans culture. However there is a distinction between transgender and transsexual people who make their past known to others . Some wish to live according to their gender identity and not reveal this past, stating that they should be able to live in their true gender role in a normal way, and be in control of whom they choose to tell their past to. Epistemology of the closet. The expression being in the closet is used to describe keeping secret ones sexual behavior or orientation, most commonly homosexuality or bisexuality, but also including the gender identity of transgender and transsexual people [branconolilas.no. sapo. pt]. Being in the closet is more than being private, it is a life-shaping pattern of concealment where gay, lesbian, bisexual, or transgender individuals hide their sexuality/gender-identity in the most important areas of life, with family, friends, and at work. Individuals may marry or avoid certain jobs in order to avoid suspicion and exposure. Some will even claim to be heterosexual when asked directly. It is the power of the closet to shape the core of an individuals life that has made homosexuality into a significant personal, social, and political drama in twentieth-century America. (Seidman 2003, p. 25). Eve Kosofsky Sedgwick, in her book Epistemology of the closet, majorly focuses on male homosexuality. She is also an intellectual who is interested in gay and lesbian studies, queer studies, gender studies, and feminism. Sedgwick (Seidman 2003, p. 25) â€Å"proposes that many of the major thoughts and knowledge in twentieth-century Western culture as a whole are structured—indeed fractured—by the now endemic crisis of homo/heterosexual definition, indicatively male, dating from the end of the nineteenth century†. Incoherent ideas about homosexuality inform the way men are acculturated in the modern West, and (Seidman 2003, p. 25) since this is so, this incoherence has come to mark society generally. Incoherence characterizes the attitude toward homosexuality in the West and is beyond debate. examples, are gay men ridiculous figures of fun or are they sexual monsters who prey on young children? ; is the homosexual a limp-wrested effeminate unsuited for the armed forces, or the lothario of the showers who will gaze upon and/or rape his fellow servicemen? ; Is sexuality an orientation or is it a choice?; are homosexuals born or are they made? ; essentialism or social constructionism? ; nature/nurture?. These are all part of the effect of this crisis in modern sexual definition. Sedgwick believes that it is impossible to adjudicate between these (Seidman 2003, p. 25). In describing in general terms the mass of contradictions that adhere to homosexuality, she proposes that one consider it in terms of an opposition between a minoritizing view and a universalizing one. A minoritizing view takes the position that homosexuality is of primary importance to a relatively small group of actual homosexuals. A universalizing view takes the position that homosexuality is of importance to persons across a wide range of sexualities. Under the universalizing view, one can put nurture, social-construction, choice and a warrant for social â€Å"engineering† to eradicate homosexuality(Seidman 2003, p. 25). Sedgwick says that the current debate in queer theory, between â€Å"constructivist† and â€Å"essentialist† understandings of homosexuality is the most recent link(Seidman 2003, p. 25). She goes on to conclude that the continuation of this debate is itself the most important feature of recent understandings of sex. The aim of the book is to explore the incoherent dispensation under which we now live. Through an examination of a number of mostly late nineteenth century literary and philosophical works, including (Seidman 2003, p. 25). Melvilles BILLY BUDD, Wildes THE PICTURE OF DORIAN GRAY, various works of Nietzsche, James THE BEAST IN THE JUNGLE, Thackerays LOVEL THE WIDOWER, and Prousts REMEMBRANCE OF THINGS PAST, Sedgwick discovers a number of pairs of opposing terms (binarisms) which she then shows to be inconsistent with and dependent upon each other. I found it fascinating to follow her explication of the ways in which these terms were related. Among the pairings that she assembles and dissects for our consideration are secrecy/disclosure, private/public, masculine/feminine, majority/minority, innocence/initiation, natural/artificial, new/old, growth/decadence, urbane/provincial, health/illness, same/different, cognition/paranoia, art/kitsch, sincerity/sentimentality, and voluntarity/addiction (Seidman 2003, p.25). She asserts that a true understanding of the force of the opposition of these terms must be grounded in the realization and acceptance that the content of all of these terms was determined around the turn of the century amid and through anxious questioning over who and what was homosexual. These opposing terms, all of which operate today, therefore have a residue of the homo/hetero definitional crisis(Seidman 2003, p. 25). In addition, Sedgwick perhaps delivers the coup de grace(Seidman 2003, p. 25), if such was needed, to sleek, masculine, modernist objective criticism. She demonstrates that modernist criticism finds its genesis in the homo/hetero definitional crisis and both its flight into and prizing of abstraction is a direct reflection of its homophobia.

Unilab Vitastat Essay Example for Free

Unilab Vitastat Essay Also, On top of the usual sampling and detailing conducted by the sales team, product symposia( such as speaking on the merits of Vidastat to a large group of doctors) were held simultaneously in all big hospitals to communicate the low price of the product to target doctors. Roundtable discussions were conducted and promotional materials such as product brochures and Rx pads were given to doctors, which resulted in increased prescriptions of Vidastat E. Management Capabilities – They have a dedicated management wherein they have this mind-set to be on top of the game. They have already come up with low-priced products that made them expand their market. F. Core Competencies Product – they have released equal quality products to Zocor that made Unilab competitive, these products were priced lower than Zocor which gave the patients an advantage, and this would help their patients adhere to their medication regimen. G. External forces Technology- Technology is very vital in manufacturing. Since the company needs to maintain the quality of the products they need to be efficient in the operation. Socio-Cultural aspect made Unilab successful, through its â€Å"Bayanihan† (a Filipino term which refers to people working together to achieve a partifuclar goal) they have lived and survived by that philosophy II. Problem Statement Due to the continuing economic conditions where things are expensive and no more room for price penetration, its viable concern is sustaining its financial needs in the long run. Also, the bases of their prices are its competitors. Also, the products that Unilab offers are of the same products that can be offered by the competitors. Evidence of the problem * Vidastat’s price was set 50 percent lower to penetrate and grab market’s share form Zocor. * Simvastatin when taken can reduce cholesterol level the competitors has â€Å"fish oil† which are â€Å"natural anti-cholesterol agent† III OBJECTIVES * To be able to sustain its financial needs * To be able to give the doctors enough satisfaction for them not to shift and patronize the competitors product * To be able to create innovative products. To be able to maintain the companys market by product offerings III. Alternative Courses of Action . Market penetration a) Intensify research and development of technology to be able to generate idea’s that would make Unilab a brand of innovation b) Improve the company’s reputation by increasing its quality but still having the same price c) To strengthen its promotional efforts in their chosen market and make information more available through more symposiums and sponsorships during popular conventions in the field of medicine d) Give freebies or discounts to those doctors who patronizes the product e) Increase production to decrease cost . Market Development. Develop a product that caters an individual’s need b) Create a product that would create technological advances ( soon let there be a cure for those diseases that presently cannot be cured ) 4. Related Diversification Strategy a) Come up with an extended line of products that is still related to medicine such as skin whitening and height enhancer V. Recommendations Based on the gathered facts, I would strongly recommend Market Penetration this is for them to keep and maintain or even widen their potential markets. Product Development should be implemented constantly to enable the company to attain competitive advantage and improve the line every so often. The Extended line is applicable to those patrons, the lien will satisfy their needs and wants.

Cosmopolitan Promotional Strategies

Cosmopolitan Promotional Strategies A case study into the promotional strategies of a consumer magazine and how these integrate into the marketing strategy of the sector of magazine publishing. Promotional Strategies What I chose and why For this case study I have chosen to critiqueCosmopolitan. This magazine was chosen for numerous reasons. Firstly for itshistorical role within the landscape of womens magazines in the UK. Alsobecause up until recently Cosmopolitan was the highest selling womens magazinein the UK. Due to the launch of Glamour, Cosmopolitan has lost this title. Iwill explore the promotional strategies Cosmopolitan has employed to try toregain their past position as top of the magazine rankings, and look at howsuccessful they have been to date. Cosmopolitan has been the magazine of choiceuntil Glamour launched in 2000. Glamour broke convention by printing in asmaller size that could fit in a womans handbag. Glamour ultimately ushered inthe era of convenience in magazines. Women no longer turn to magazines foropinion, unless its on makeup and clothes Cosmopolitans target audience According to the Cosmopolitan media pack: Cosmo women are young, ambitious, informed. Themajority are in full-time work. They earn and they spend! Cosmo women spendover 1 billion a year on fashion. They account for 1 out of every 11 spenton cosmetics and skincare in the UK. Cosmo readers live well: they spend over2 billion on their homes, 3.5 billion on food and almost 1.4 billion on newcars.1 PEST Analysis Political Future When the title launched in the UK in 1972, theeditor Joyce Hopkirk -and fashion and beauty editor Deirdre McShany bothcame from the Sun. Left-wing views were quite prominent in the UK version. Infact, in the second UK edition, Germaine Greers husband caused a stir byposing nude in the magazine an inside joke for feminists. In its early stages, Cosmopolitan was constantlyin the headlines. The Daily Mail was shocked by its use of the wordvirgin in an ad, and London Transport insisted that the wordfrigid, used in another ad, must be covered up with a black strip.However, the black strip wasnt long enough, and on some posters the advertread, I was f.d!. The current trend in womens magazines is movingaway from political and social issues and more into the world of celebrity andsensationalism. Despite this, Cosmopolitan is determined to maintain itspolitical routes. In January 2005, Sam Baker, the magazines current editor,contacted the leaders of the Labour, Liberal and Conservative parties forinterviews in the magazine to coincide with the 2005 general election. In aninterview with Louise France for The Observer she explained herreasoning behind these political features: Bakerdoesnt care what her readers vote, she just believes that they need toexercise their rights. If we dont, were in danger of disenfranchisingourselves. And if we dont start voting we run the risk of never voting.2 Economic Future The magazine market has hada5% year-on-year rise in the number of copies actively purchasedaccording to ABC figures released for the period to December 2004. However,there has been fear about a possible saturation of the womens magazine market.ABC figures showed there was no cause for concern. This yearhowever, I believe is the year of the womens magazine market. These latestfigures reveal an upward surge in womens glossies such as Glamour,Cosmopolitan and Marie Claire. This increase in circulationindicates that womens appetite for glossies magazines hasnt abated or reachedsaturation point like many feared.3 Despite a clear rise in womensmagazine readership, Cosmopolitan which rose 5.08% from 397,272 in December2003 to 417,445 in December 2004 Cosmopolitan still finds itself in anunstable position, trailing in second place to Glamour magazine, which had a5.67% year on year increase, from 548,672 to 579,761. Social-Cultural Future Womensmagazines, especially fashion magazines, tend to address well-educated youngreaders who are seen as loyal, independent, and ready to spend. This explainsthe overall in conformity of magazine content, with their sections devoted tocelebrity features, fashion, beauty, health, interior and lifestyle. Butmagazine publishers like the media industry in general are now viewingyouth as an increasingly elastic category (Gough-Yates, 2003, p4). On a whole,Cosmopolitan has tried to fight this trend towards celebrity and fashion, bymaintaining a sexual orientation to its features. However, elasticity in thereadership is more wide spread. Currently, there are large proportions ofBangladesh, Indian, Black Caribbean, Black African and Chinese women in thedemographic that Cosmopolitan targets4. Again, Cosmopolitan hasresisted this cultural change; the majority of non-white faces in the May 2005edition were from the advertisement pages. Technological Future Cosmopolitanhas not bought into technological change as much as its contemporaries. Mostwomens magazines now have an online version of the magazine for people toview. However, Cosmopolitan choose provide a service with their online presence;a means for its audience to purchase the branded items, and access otherservices related to the magazine and its readers. Cosmopolitans website ismore of a Cosmopolitan portal. From the PESTanalysis, it is clear that Cosmopolitan does not adjust well to change. It seesitself as an institution due to its early political routes and is finding ithard to shake this responsibility. Promotional strategies employed The Message The strapline for Cosmopolitan is For FunFearless Females. While it emphasises strength in women, there is anunderlying element of not being afraid to be feminine, indicated in the use ofthe world females instead of women. This coincides with McCrackens (1993)belief that when buying a magazine we are buying into a feminine ideal. Infact, she believes that women readers are duped bymagazines into becoming slaves to trends in fashion, beauty and femininity. The Cover It isconvention among womens magazines to have their featured star celebrityadorning the covers. This is a major promotional tool in the currentcelebrity-focused climate. Cosmopolitan strays from this slightly. While themagazine will have a celebrity featured in every edition, these celebrities areoften not featured on the cover. Instead, Cosmopolitan has created a coverelement called Cosmo Loves, and a celebrity of choice is placed on the coverunder this banner. There is a page inside the magazine that offers the coverstar a small focus without this, the audience would feel cheated. Cosmopolitanstill uses cover layout conventions and takes note of page real estate, withthe word Sexy a word synonymous with what people expect of Cosmopolitancontent written in a large font in the top left hand corner. There is alsothe use of numbers in the top left hand corner, and even a circle in the area -a tool used in shops to mark sale or special items, the red circle has become asymbol of the good deal. This real estate formula of putting the items mostattractive to buyers in this area was due to product placement, but is not asnecessary as it used to be. Before magazines where overlapped on the newsstandsand their only exposed area was the top left hand corner. Now larger magazineslike Cosmopolitan are given premium space on magazine stands in shops like W HSmith, and the whole front cover is visible. However, making use of page realestate is still valid if you take into account that people generally read fromtop to bottom, left to right. Content Cosmopolitan has seven main sections: Celebs New Real Life Love, Sex Success Youniverse Health Shops Every Month The celeb section only has four features andthere is notably no features section. Instead the magazine is verycompartmentalised with standard pages like Cosmo Money, Cosmo Careers andCheats Guide. Cosmopolitan is ultimately a service magazine. It offers a lotof advice and how-to information. Where there are features, the focus onreal-life stories, which often have a sensational element. This paired with the colloquial use of languagecreates intimacy. Not only is Cosmo your friend, its a life manual; it is anecessary element in the readers life. This element of necessity of key in themarketing strategy of the magazine, and also the overruling strategy of itsparent company, Natmags, which publishes other manual-like titles includingGood Housekeeping and Mens Health. It also has a Cosmo Offers section. This month,the offers consist of 20% off at Oasis. Affiliation with particular shops is anewer magazine promotion convention; it gives the reader an added motive to buythe magazine, and broadens the scope of the magazines ethos, by including theconnotations of the shop they have chosen to be associated with. Layout/visual In an effort to reclaim the top spot,Cosmopolitan has copied Glamours handbag size. The have also copied otherlayout elements from Glamour magazine, like the information strip at the top ofthe magazine. They do still produce the magazine in their larger A4 format. Forthe May edition, the A4 version had a free book, while the smaller version hadno free gift. This could work adversely for Cosmopolitan, as it implies thatthe larger version is less valuable and so needs the book to justify the price. Price Cosmopolitan have opted for premium pricing, at2.95. There doesnt seem to be clear justification for this price, consideringGlamour, the market leader is a pound cheaper at 1.95, and Marie Claire, whichis rated just behind Cosmopolitan, is now 2.50. Considering Cosmopolitanappeals to the everyday aspect of its audience and doesnt by into fantasy viacelebrity, they make price themselves out of the market. For a magazine aboutthe real world, the price comes across as unrealistic. Advertising Cosmopolitan has earned a reputation for beingshocking and sensational through sexual politics. This has often beenrepresented in its advertising campaigns. In 2002 the magazine embarked on anad campaign that had visual ambiguous images. On was of an open fake fur bagwith pink satin lining; another was a woman in a bikini with a thin stream ofwhite liquid running down her stomach and another was a lipstick that was shotto look like a vibrator. Extreme tactics like the ones mentioned above arenecessary for a magazine like Cosmopolitan. Many sexual taboos no longer existin current society; without them there is no need for Cosmopolitan. There adcampaigns prove we still have problems with sexual themes, and thus validatethe need for the magazine. The May edition of Cosmopolitan has 300 pages(304 including front and back cover). Of these, 122 pages are advertising,excluding classifieds and Cosmopolitans own adverts. According to McCracken (1993, p91): It is no longer appropriate to assume that the magazineis only useful for advertising food and cleaning products. The magazine needsto increase the range of products it advertises to ensure consistent andongoing revenue. Brand Expansion Some believe that modern society has broken sodecisively from the past we have lost the certainty of the past and no longerhave traditions to live by. Without traditions we have no idea of how to live.Brands, however, can provide us with a substitute to traditions: brands havebecome the new traditions they shape and give meaning to everyday lives -brands are the new traditions in our society. (Grant, 1999) Cosmopolitan have strived to create a brand,through extended products. They have associated magazines: Cosmo Girl! andCosmo Bride; they have their own awards, which is an extension of theirposition to recommend people and products; and they also have a lingerie line.On top of this, their cover mounts are often branded. For the A4 May edition,the free book is an edited version of a book that has not yet been released,and has Cosmopolitan edition written on it. Overview/conclusion Cosmopolitan have maintained their politicalstance and prove that there is still a need for what some might call a femininepolitical crusade with the use of shocking sexual advertising and the recentcoverage of the general election. These have marketing strategies andpromotional strategies that it has employed since its launch in the 1970s.However, with social changes, and the readers new love affair with celebrity -which is not just fuelled by other womens glossies, but also by the influx ofwomens weeklies Cosmopolitan will need to do more to regain its position asmost read womens magazine. Reference Cosmopolitan Media Pack France, L. Cosmo is not just about sex. Observer Magazine. 16 Jan, 2005 Top 100 Selling Consumer Magazines. ABC. 2004 Gender. National Statistics. October 2004 Bibliography Gough-Yates, A. Understanding Womens magazines: Publishing, markets and Readerships (Routledge, 2003) McCracken, E. Decoding womens Magazines. (Macmillian, 1993) Grant, J. The new Marketing Manifesto. (Texere, 1999)

Market Composition Essay -- Global Finance, Investments

Over the past two decades, a panoply of behavioral finance research has been devoted to exploring the trading patterns of behavior and trading performance of individual and institutional investor categories over time and across exchanges. In fact, this intriguing research topic is of considerable interest to academic scholars and market practitioners alike, because it has great academic value and practical implications for industry. Specifically, capturing the trading pattern and investment performance of each investor group within a particular country can cast light on some worthwhile issues such as market composition, information transmission, asset price formation, and market efficiency and liquidity. Due, in part, to the information asymmetry evidenced between institutional investors and individual investors (e.g., Alangar et al., 1999; Lin et al., 2007; Duong et al., 2009), each group is more likely to have its unique characteristics. In their 2008 study, Kaniel et al. point out that institutional investors are by and large perceived to be better-informed rational traders, and to have a rather long-term investment perspective. In contrast, individual investors are generally viewed as unsophisticated traders, who prefer short-term investment horizons and are deeply involved in making sentiment-driven investment decisions based on their own cognitive biases. On the other hand, researchers working in the area of behavioral finance distinguish between two acknowledged trading patterns premised on investors' reactions to the past price movements of stocks. The first pattern of behavior is labeled as momentum investing or positive feedback trading, in which investors purchase (sell) a stock in anticipation of a further rise (d... ...kes (2011) report significant evidence that all three investor types – especially insurers – are more contrarian when selling than buying, which suggests that investors are reluctant to realize losses, in conformity with the evidence presented by Grinblatt and Keloharju (2001) and Odean (1998). More recently, Phansatan et al. (2012) examine the Stock Exchange of Thailand (SET) and find that individual and institutional investors appear to be contrarian traders as opposed to foreign investors who are shown to be positive feedback traders. Interestingly, the trading strategies of institutions in the Thai stock market lead to very inferior security section, and thus very poor overall trading performance. On the other hand, the trading behavior of individual investors brings about gains from security section, but their poor market timing counterbalances these gains.