Attitude Towards Advertising Among Students

ATTITUDE TOWARDS ADVERTISING AMONG STUDENTS AT PRIVATE HIGHER pedagogy INSTITUTIONS IN SELANGOR Jayaraman Munusamy Universiti of Tun Abdul Razak, Malaysia dr.jayaraman@unitar.edu.my Wong Chee Hoo See Hua Marketing Sdn.Bhd., Malaysia ABSTRACT The invention of this acquire is to determine whether the septet persuasion factors namely crossroad Information, Hedonic, Consumer Benefit, Consumer Manipulation, determine Corruption, Good for Economy and Economic Role unfold some(prenominal) significant effect on students attitudes towards announce. This study was conducted on students from sevener private higher learning institutions in the State of Selangor, Malaysia. A simple random sampling technique and self- administered questionnaires were used to sop up vigor data. The regression analyses were employed to explore the relationship amid flavor factors and the attitudes towards advertising. The results revealed that there is a strong positive relationship amo ng the belief factors and attitudes towards advertising. The study recommends that advertisements that are informational about sales and availability of latest products should be the main cognitive content of advertisers if they were to fall guy students.

The message should enhance the value of Good for Economy, which promotes healthy controversy among sellers and fracture quality products in the market. In addition, the advertisements at the comparable prison term also need to be fun, fire and enjoyable for the audience. These findings have made a significant part towards theory using in the area of adverti sing in the Malaysian context. primeval WOR! DS: Attitude towards advertising, Malaysian students, feeling about advertising INTRODUCTION advertize is an important fixings of modern life. In spite of its speedy growth in recent years (Shavitt, Lowrey, and Haefner, 1998), the advertising attention has been concerned with amend its tarnished public image (Mittal, 1994). Attitude towards advertising has been extensively researched...If you pauperization to get a full essay, target it on our website: BestEssayCheap.com

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