Apple Business Plan

Executive Summary Apple is known for its breakthrough product, well-fixed to example interfaces and for bringing technology to the masses. As the technology gets more than advanced, multifunction frauds such(prenominal) as cell phones and smart phones ar starting to tack together traditional music listening contrivances such as the iPod. However, the iPhone has non been butted to the tween and teen segments. To combat this problem, we are proposing the creation of a importunate business division inside of Apple called the iRock division. The iRock will be the new music player of the future. It will not completely play music, but will function as a full mobile communicator (via IM and Email). The iRock is a small circular device with a touch screen interface, wireless access, music capabilities, applications authorization and a low starting cost of $129.99.

Here is a complete list of the iRocks complete features: Wireless lock up animation Touch screen interface Music/ photograph player adjust capabilities with iTunes Photo Sharing Email/IM support Customizable UI interface (similar to the iPhone) GPS locator built into the device Customizable outer take to task Customers who demoralize iPods in general are fellowships under 35 years of board, and who claim an aver historic period household income greater than $75k. within this group, our market research indicates that tween and teenagers ages 9 to 17 show the highest pass judgment of ownership of iPods. In fact, households in that age level pay an average of 1.2 iPods per househo ld which suggests that they will buy more th! an iPod. Additionally, since this age group has the lowest income, it is apparent that they have the purchasing mightiness of their parents as well. Given this, we feel that it would be best to target the iRock for this age group.If you want to get a full essay, couch it on our website: BestEssayCheap.com

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