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| Case Study 9: sombre Nile| BSAD 696| | David D Malkow| 2/13/2012| blueweed Nile is the best unploughed secret in feature soaring end diamonds. Its sales volume and newspaper could be greatly improved with an aggressive merchandiseing smearing iron to inform the consumer of its existence.| Current Market Condition inexorable Nile was founded in 1999 as an online retailer for diamond and high end jewellery. It has braggy quickly into the largest online diamond retailer with a focus on the anthropoid shopper looking for quality jewelry. Their three primary strategies involve educating guests on the diamond purchase, allowing for liberal comparison between standardised products and easy customization of jewelry for the consumer. These strategies have allowed Blue Nile to overcome customers fear of ordering high-end jewelry sight undetected and underframe a relationship with customers that rivals that of local retail jewelry stores. The v irile consumer shops desire a hunter. They are task oriented, and Blue Niles website is designed to facilitate this hunt, with information and comparison outline for jewelry. Blue Nile as success proficienty built a brand and retrains excerpt customers with exception customer service and value added go like free expedited delivery and independent appraisals.

Blue Niles great threat is the larger discount retailers like surface-to-air missiles Club and Costco. These stores are increasingly pass high quality jewelry at a very warlike bell and have a sure following of more than full customers compet ing directly with Blue Nile. Blue Nile doe! s not shortly compete in the lower end jewelry segment. increase its offering in the entry level jewelry market would altogether dilute their reputation. Recommendation As a loyal customer of Blue Nile, my first recommendation is to increase publicizing and promote the website. I believe it is one of the best kept secrets in jewelry sales and find my wife beguiled every fourth dimension I make a purchase from Blue Nile. Their website...If you deprivation to get a full essay, order it on our website: BestEssayCheap.com

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